One of the main ways to explore topics your website could be missing today would be by analysing gaps versus organic competitors.
While setting up an index in v3, you have the opportunity to add a number of competitors you would like to review for opportunities.
This is easily done by navigating to
Setup and then selecting the Keyword Ingredient tab.
In the Keyword Ingredient tab, select the
Add New button to start adding competitors.
A new pop-up window will show up where you can select the specific website you’d like to add, one at a time:
1. In the
Source field, select
2. In the
Domain field, add the root level domain name (excluding https, www, etc.)
3. In the
Market field, choose the respective country database (target organic market)
In order to limit the number of keywords pulled in, we can use filters like URL or keyword. For instance, we’d like to exclude all keywords for which the homepage ranks, as well as the brand name itself.
You can use the
URL filter functionality for this.
After saving the settings, it’s time to actually run the request so that data is obtained successfully. Otherwise, the
Fetch Status will be shown as
In order to do that, click on the dots under
Action and select
Once the data has been collected, you’ll see the updated
Fetch Status column with status
Succeeded. If required, refresh the page shortly after making a
The keyword data from the respective competitor website will be then populated in the Workbench view but if you would like to explicitly check the result itself, then you can use the
This would give you a separate view of the exported data along with the most common URL paths from the data.