Built to close the gap between supply and demand

Most e-commerce sites have the products customers are searching for. They just don't have the pages to match.

Similar AI identifies the category pages your site is missing, creates them with relevant products, helpful content and topical internal links, and publishes them directly. No engineering queue. No months of manual work.

The result: pages that rank, convert, and generate measurable revenue, often within days of going live.

We work with omnichannel retailers who have strong brands and unique inventory, but whose sites haven't kept pace with how customers actually search. Our clients typically see ROI within weeks, not quarters.

Our vision: every page is worthy of ranking highly for something customers truly need.

Meet the team

Robin Allenson

Robin Allenson

🇬🇧 🇳🇱

Co-founder & CEO

Robin was an AI enthusiast before it was cool, and has spent two decades turning that obsession into products that actually ship.

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Terry Peng

Terry Peng

🇨🇳 🇳🇱

Co-founder & CTO

Terry is a true believer of Occam's Razor and Murphy's law.

Emily Li

Emily Li

🇨🇳 🇳🇱

Onboarding Specialist

Emily is an onboarding specialist who can predict the weather.

Henry Pang

Henry Pang

🇨🇳 🇨🇦

Backend & System Developer

Henry thinks through his heart, and is proud of it.