The gap between how you categorize and how customers search
Many e-commerce sites organize products in ways that make sense internally, but customers search differently. That mismatch means buyers who are ready to purchase may find your competitors instead.
Revenue you're leaving on the table
Customers search for specific combinations (like "3-light bronze pendants over island") but your site only has "Pendant Lights". Those high-intent searches go to competitors.
Competitors with better coverage
When you don't have a page for what someone searches, they may find a competitor who does. Many of these searchers are buyers ready to purchase, not just researchers.
Too much effort, too little time
Creating category pages manually is tedious work that can pull your team away from higher-value initiatives. Many gaps never get addressed.
How the New Pages Agent works
The agent combines your product catalog with real search data to find the category pages that will drive the most revenue, then creates them.
1. Identifies opportunities
The agent cross-references search demand with your product catalog and filters results through a multi-check validation process to surface the category pages your site is missing.
- ✓Matches real customer search patterns
- ✓Typically prioritizes by revenue potential using threshold-based filtering
- ✓Can surface seasonal and trending opportunities for new page creation
2. Creates quality pages
Each page is built with the right products, helpful content, and topical internal links. Ready to publish or review first.
- ✓Relevant products automatically matched
- ✓Content that answers searcher questions
- ✓Internal links from related pages
Every page delivers a great user experience
Pages aren't just created; they're built to convert visitors into customers.
Relevant products
The agent matches products to each category page based on attributes, not just keywords. Continuous auditing and irrelevant category detection help keep pages aligned with their intent as your catalog evolves.
Helpful content
Content that uses the language customers actually search with, making pages discoverable in traditional search and potentially in AI assistants like ChatGPT through structured data that these systems can consume.
Topical internal links
Each page is woven into your site structure with relevant internal links from existing pages, helping both search engines and users discover new content.
Works with your existing tech stack
Implementation is fast and simple. Most customers are live without heavy lifting from their engineering team.
For Shopify and BigCommerce API integrations, we typically handle 99% of the work
Similar AI integrates with your product feed and e-commerce platform, and can also leverage Google Search Console data when available. Our team handles configuration and testing. Your engineering team's involvement is minimal: typically just an engineering green-light meeting and deploying one line of code.
Ready for how search is changing
Search results are no longer just blue links. Google surfaces AI Overviews, and customers also use ChatGPT, Perplexity, and other AI assistants to discover products.
Pages created by the agent use the language people actually search with, so your products remain discoverable across both conventional search engines and AI-driven interfaces.
"What surprised me most was how Similar AI identified the pages that would drive the fastest revenue growth. Unlike previous tools we've used, which created many pages that didn't rank or perform well, Similar AI's SEO agents typically ensured we focused on the right pages - those with real demand and relevant products that delivered significant revenue quickly."
Sam Footlik
SEO Specialist, Visual Comfort & Co.
As much control as you want
Some teams prefer to review every page before it goes live. Others let the agent publish automatically. Both work.
Review before publishing
The agent creates pages and queues them for your team to review, refine, and approve. You maintain complete control over what goes live on your site.
Automatic publishing
Once you're confident in the quality, the New Pages Agent can publish pages automatically, with the option to review before they go live. The Cleanup Agent retires underperforming pages.