Great pages need great content. That doesn't scale manually.
Every category page needs a useful description, relevant FAQs and copy that helps customers understand what they're looking at. Writing that content by hand for hundreds or thousands of pages is impossible without a large team.
Copywriters can't keep pace with page creation
When you launch hundreds of new category pages, each one needs unique content. Manual copywriting becomes the bottleneck that slows every page launch and limits how many pages you can create.
Generic AI content doesn't help anyone
Most AI writing tools produce vague, repetitive text that doesn't reference your actual products or answer real customer questions. It reads like filler because it is filler.
Content goes stale as catalogues change
Products come and go, seasons change, and customer interests shift. Page content written six months ago may reference products you no longer carry or miss the questions customers are asking now.
Content generated from what customers actually search for
The content agent uses your product catalogue, real search data and topic intelligence from the research engine to generate content that is specific, accurate and genuinely useful to customers.
Understand the topic and customer intent
The content agent starts with the topic each page targets. It analyses what customers searching for that topic want to know — whether that's product comparisons, buying guidance, or specific attributes like materials and dimensions.
Pull context from your catalogue
Content isn't generated in a vacuum. The agent references your actual product data — names, descriptions, attributes and prices — to ensure every sentence is grounded in products you actually sell.
Generate descriptions, FAQs and product copy
Each page gets a unique category description that explains what the customer will find, FAQs that answer the most common questions for that topic, and product-aware copy that highlights relevant attributes.
Keep content fresh as demand changes
The content agent runs continuously. When your product catalogue changes, seasonal trends shift, or new customer questions emerge, content is refreshed automatically to stay relevant and accurate.
Content that ranks and converts
Every piece of content is designed to help customers make a decision. It answers real questions, references real products, and gives search engines the context they need to rank your pages.
Category descriptions that guide buyers
Each page gets a description that explains what the category contains, who it's for, and what to look for. These aren't generic summaries — they reference the specific products and attributes your customers care about.
FAQs from real search questions
The content agent identifies the questions customers actually ask about each topic and generates clear, accurate answers. These FAQs improve rankings for question-based searches and help customers make confident purchases.
Product-aware copy at scale
Content references your actual product attributes — materials, sizes, price ranges, brands. This makes every page feel curated and helpful rather than automatically generated, because the information is specific and verifiable.
Automatic freshness
When your catalogue changes — new products arrive, old ones are discontinued, seasonal collections launch — the content agent refreshes page copy to stay accurate. No manual review cycles needed.
Manual copywriting vs the content agent
Writing unique, helpful content for every category page is the difference between pages that rank and convert and pages that sit empty. The content agent makes it possible at any scale.
Without the content agent
- ×Copywriters spend weeks writing descriptions for a handful of pages
- ×Generic AI tools produce vague text disconnected from your products
- ×FAQs are guessed rather than based on real customer questions
- ×Content goes stale as your catalogue changes through the year
- ×New pages launch without descriptions, hurting rankings and conversions
With the content agent
- Unique, accurate content generated for hundreds of pages simultaneously
- Every description references your actual products and their attributes
- FAQs answer the questions customers are genuinely searching for
- Content refreshes automatically when products or demand change
- Copywriters focus on strategy and brand voice, not repetitive writing
Content that works with the rest of the platform
The content agent doesn't work in isolation. It draws on the research engine to understand which topics each page targets and what customers are searching for. It works alongside the page creation agent to ensure every new page launches with useful content from day one. And it coordinates with the linking agent to ensure content includes natural references to related pages across your site.
This means content isn't a separate workstream that needs to be managed manually. It's an integrated part of how Similar AI builds and maintains your pages.
The result: every page on your site has helpful, accurate content that improves both rankings and conversion rates.
“AI-generated FAQs got us ranked for thousands of new keywords and raised CTRs significantly. The content is genuinely helpful because it's based on what customers actually search for.”
Kabeer Badi Singh
SEO Lead, eBay Kleinanzeigen
Frequently asked questions
How is this different from using ChatGPT or another AI writing tool?
General-purpose AI tools don't have access to your product catalogue, your site structure, or real search data about what customers are looking for. The content agent uses all three to generate text that references your actual products, answers real customer questions, and fits naturally into your category pages. The result is content that feels curated, not generated.
What types of content does the agent generate?
The content agent generates category page descriptions, FAQ sections, product-aware introductory copy, and meta descriptions. Each content type is tailored to the specific topic the page targets and the products available in that category.
How does it ensure content accuracy?
All generated content is grounded in your product data feed. The agent references real product names, attributes, price ranges and availability. It doesn't hallucinate products or features — every claim is tied to data you've provided.
Can we review content before it goes live?
Yes. You can configure the content agent to generate drafts for review, or to publish automatically after your team has built confidence in the output. Most customers start with review mode and move to automatic publishing after seeing the quality of the first batch.
How does the content stay fresh?
The content agent monitors your product catalogue for changes — new arrivals, discontinued items, seasonal shifts. When relevant changes occur, it refreshes page content automatically. You can also trigger manual refreshes for specific pages or categories.
Will the content sound like our brand?
The agent is configured with your brand voice guidelines, tone preferences and terminology. It adapts to your style rather than producing generic copy. Many customers find the output needs minimal editing to match their existing content standards.
See how content generation works on your site
Book a demo to see how the content agent generates helpful, accurate content for your category pages using your actual product catalogue.