Think of it as a big spring cleaning for your website. It’s about getting rid of outdated, irrelevant, and duplicate content. Let’s say you have a massive website. Chances are there are several that haven’t drawn any traffic or impressions for ages.
Do you remember our earlier discussion about content cannibalization and its potential impact on SEO? Here’s our guide on how to deduplicate your pages using Similar AI.
Publishing content on your website? That’s just step one. Like a garden, your website requires consistent care and attention. Over time, your team must revisit what’s been published, freshen it up, and sometimes, let some parts go.
Manually auditing SEO content can be slow and tedious. With Similar AI, you can quickly automate this process. The tool gives you the flexibility to pull together data from different sources, like data from SERP crawling, Ahrefs’ links, and Google Search Console traffic, all in one place.
Want a deeper look? Check out our recent use case. It showcases how a digital marketing agency made its SEO Content Audit process smoother using automation.
feature = existing
total traffic = 0
total impression ≤ 10
total demand ≤ 100
After entering the rules, the datatable below will immediately display the pages that satisfy these criteria.
Before you decide to erase these pages, it’s important that these rules make sense to you on your site. You could check how many pages are impacted and whether some of these pages make sense to you. Remember: you can tailor these rules to better fit your specific objectives.
Although Similar AI matches the pages to topics with SERP data, remember that no tool is infallible. The process of matching pages to potential keywords carries error risks. To minimize this and enhance accuracy, consider the following:
Once you have the list of pages using the recipe, save it as an
Go through the dropdown menu options to ensure you pick the right action. You can either redirect those pages (using
301), send them to a main page (
310 to parent), or mark them as permanently discontinued (using
410). Similar AI will choose the correct destination page for you if you choose to
Once you’ve settled on a suitable action, save it as an opportunity.
An opportunity can include pages that you’d like to consolidate, eliminate, link to, boost links to, create, or to which to add content.
After saving the action, you can see it under the ‘Opportunities’ view. The ‘Opportunities’ view displays potential areas for site optimization to enhance organic traffic and revenue. It allows you to create an action plan detailing what changes to make and on which pages.
You can share an opportunity with clients or team members to show what you plan to do to the site, on which pages, and why.
Once decided upon, click ‘Publish’ to implement them on your live site. To view live opportunities, check the ‘Optimisations’ tab and start tracking their impact.
Understanding the real-time behavior of search engine users is a paramount challenge.
At its core, Similar AI provides your SEO team with a unique perspective, simulating how search engine users perceive your company’s site.
By seamlessly combining multiple data sources — such as GSC data regarding total traffic and published date — we offer an ‘outside-in’ viewpoint, showing how users search for your content.
This isn’t just analytics; it’s a roadmap to continuous improvement, allowing you to refine your site in true alignment with user behavior.