Because Google will prioritise category pages in their SERPs, regardless of which stage of the buyer’s journey they are on.
This means that regardless of the type of search query users type in Google — ‘reflective clothes for running’, ‘best reflective jackets’, or ‘buy reflective jackets online’— users will be presented with ⭐ category pages ⭐.
Here’s the mind-blowing fact: your homepage is not your store’s main entryway. 🤯
If you’ve got social campaigns going on, you may already be linking your shoppers to a specific page, product, and so on. But you may be missing other entryways; namely, organic Google results which can link users to different areas of your website.
That’s right. Your website can rank on Google.
You just have to pick the right keywords. ¯\_(ツ)_/¯
So let’s take a look at the keywords you have picked. Each of them is a marketing opportunity, meaning an extra door to your store.
Think of your category page as a master page. It includes relevant, top-quality content which Google can reference with confidence. It contains information about the products, how they are to be used and what is special about them.
The best part? Users love these pages too.
A great category page definitely sparks joy.
If you’re interested in automating and scaling the steps detailed above, let’s find some time to talk. 🙂