$2.4M
New annual revenue
Visual Comfort case study
29x
Return on investment
Visual Comfort case study
Weeks
To first results
Visual Comfort case study
Your best products are buried in stale directories
“Top Products” lists are constantly changing, but most sites rely on manual curation. The result: stale directories, missing products, and customers who can't find what they want.
Global navigation can't adapt
Your top products in Austin won't match your top products in Chicago. But static navigation shows everyone the same list, so local best-sellers stay hidden.
Manual curation doesn't scale
Creating “top” lists for every location, brand, or category quickly becomes unmanageable. Editors can't keep up, and the lists go stale over time.
Customers see outdated lists
Your best-sellers change constantly, but your directories show last quarter's winners. Customers miss your newest popular products entirely.
Set the rules. The agent builds the directories.
Tell the Linking Agent how you want to group your products: by brand, category, or any combination. The agent creates SEO-optimized category pages with matched products, and keeps them updated automatically.
Define your segments
Choose how to group products: by brand, category, style, material, or other searchable attributes. Examples: 'Top lighting by brand' or 'Most popular modern furniture'.
Choose what 'top' means
The agent uses impressions to determine top-performing pages. The output is labeled 'Top' or 'Popular' without revealing the underlying numbers.
Set the list size
Decide how many products to show: top 5, top 20, top 100. Create pagination for longer lists (top 100, then next 900).
Publish and forget
The agent publishes pages and updates them automatically as your inventory and product data change. Some pages may be flagged for review, but most stay current without manual effort.
Example directories
City-based directories
Top 5 lighting stores in each city. Perfect for “Dallas lighting showrooms” or “Miami furniture stores.”
Brand + category
Top products for each brand within each category. “Best-selling Visual Comfort chandeliers” or “Most popular Herman Miller office chairs.”
Style + location
Top products matching a style in each region. “Modern furniture in Texas” or “Farmhouse lighting in the Northeast.”
Near-me pages
Build a “/near-me/” directory where each page lists top products for visitors in that area.
Curated directories that update themselves
The Top Links agent creates product lists that feel hand-picked but maintain themselves automatically. Customers get relevant recommendations without your team doing the work.
- ✓Surface local best-sellers without changing your main navigation
- ✓Give customers fast paths to the products people in their area actually buy
- ✓Build directories that match how customers search: by location, style, and brand
- ✓Keep lists current as your sales patterns change
CASE STUDY
How Visual Comfort drove $2.4M in new annual revenue
Visual Comfort, a luxury lighting retailer with over 60 premium brands, used Similar AI agents to automatically create a large number of new SEO-optimized category pages.
The result: $2.4 million in new annual revenue from organic search, according to Jennifer Skeen, representing a 29x return on their investment with Similar AI.
$2.4M
New annual revenue
29x
ROI
Many
Pages created
First year
Time to results
Part of Similar AI's Linking Agent family
The Linking Agent coordinates several specialized sub-agents - including Related Links, Popular Links, and more - that help customers discover products on your site. Combine them for maximum impact.
Frequently asked questions
What ROI can I expect from this?
Our customers typically see significant traffic and revenue increases. For example, Visual Comfort generated $2.4 million in new annual revenue (a 29x return on their investment, according to Jennifer Skeen). Your results depend on your catalog size and current organic performance, but we can model expected outcomes during a demo using your actual data.
Does this require engineering resources?
Minimal. For all customers, implementation takes days, not months. The agent handles the technical complexity; your team just needs to approve the changes before they go live.
How quickly will I see results?
Most customers see measurable traffic increases within 4-8 weeks. Revenue impact follows as new pages drive incremental organic traffic and sales. The exact timeline depends on how quickly search engines re-discover your updated pages.
How is this different from static category pages?
Static category pages show the same products regardless of location or context. The Top Links agent automatically shows the most relevant products for each segment (top lighting in Dallas is different from top lighting in Miami). And directories update themselves as your best-sellers change.
Can I control which products appear in directories?
Yes. You can review the agent’s recommendations and override any automated decision with one click, with full logging of all changes. The platform provides transparency into how topics and pages are selected so your team stays in control.
How granular can the directories get?
As granular as you need. You can create directories by brand, category, style, material, price range, or any combination. The agent handles thousands of segments automatically (‘Top modern lighting in Dallas’ and ‘Top farmhouse lighting in Austin’ can both exist without manual work).
See how it works with your products
Book a demo and we'll show you how the Top Links agent can help customers find your best products. We'll use your actual catalog. No commitment required.