90%
Time saved on manual linking
RVshare case study (vs. previous manual process)
Broad
Page coverage
Every page can get a budget of outbound links
0
Broken links
From stale manual connections
Auto
Content refresh
Links update when products or demand change
Your customers don't think in administrative boundaries
Sites with location-based content (from rentals to real estate, services to local directories) can trap customers in rigid region hierarchies. Customers looking for options nearby miss relevant choices because of invisible county or state lines.
Customers miss what's actually close
Your site structure might separate locations by county or state, but customers searching for options nearby don't see a border. A service provider 4 miles away is invisible if they're in a different administrative region.
Manual updates can't keep pace
Content teams manually creating “nearby” connections can face thousands of pages and countless potential links. Manual approaches tend to be slow, inconsistent, and quickly become stale as your inventory changes.
Missed discovery means missed revenue
Every customer who can't easily find nearby options is a potential conversion lost. They leave to search elsewhere, or settle for a less suitable option. Either way, you've missed an opportunity.
Connect customers to what's actually nearby
The Nearby Links agent uses real geography to connect location pages, helping customers discover relevant options regardless of how your site is organized. No engineering required.
The agent reads your location data
The Nearby Links agent extracts location data from your pages (coordinates, place names, or addresses) and converts them into geographic positions. Works with any location-based content: listings, service areas, stores, rentals, or destinations.
You define what "nearby" means
Set the radius that makes sense for your customers. City services might use 3 to 10 miles; regional travel sites 20 to 50 miles; national destinations 60 miles+. You can review the proposed linking graph before publishing.
Connections appear automatically
Every location page shows customers what's genuinely nearby, regardless of county, state, or country boundaries. Customers browsing RV rentals near Yellowstone see options in both Montana and Wyoming.
Everything stays current
As your inventory changes, connections update automatically. New listings get nearby links immediately; removed listings disappear from suggestions. Zero manual maintenance.
What customers see
A customer looking for a plumber in Malvern doesn't care about county boundaries. With nearby connections, they see options based on actual distance, not arbitrary administrative lines.
Without nearby linking
- •Plumbers in Worcestershire
- •Plumbers in West Midlands
- •Home services in England
Customers only see options in the same administrative region. Options 4 miles away are invisible because they cross a county line.
With nearby linking
- Heating specialists in Colwall (4 miles)
- Plumbers in Powick (5 miles)
- Bathroom fitters in Leigh Sinton (3 miles)
- Gas engineers in Barnards Green (2 miles)
- Electricians in Great Malvern (1 mile)
Customers see what's genuinely close, across county and region lines. More options, better fit.
Case study: RVshare
“By implementing Similar AI's nearby linking feature, we've transformed a manual, time-consuming process into an automated system that better serves both our content team and our users. The intelligent, intent-driven linking structure not only eliminates maintenance workload but also creates a more natural user journey through related content.”
Martijn Scheijbeler
SVP Marketing, RVshare
Measured results from automated nearby linking
RVshare implemented Similar AI's Nearby Links to replace manual “nearby” link creation across RV rental listings. The results speak for themselves.
90%
time saved on manual linking, compared to their previous manual linking process
Up to 100%
page coverage possible when the proximity radius is configured broadly enough
Automated
link maintenance adopted to address manual linking challenges like dead links and 404 errors
Auto
new page linking: a platform capability that automatically gives new pages topically relevant internal links when added
Built for location-based businesses
Any business with location-based inventory can help customers discover more options. The radius adapts to how your customers actually explore.
Real estate and property
Help buyers find properties in neighboring areas they hadn't considered. A luxury villa in Paphos connects to properties in Limassol, because buyers browse by coast, not by district.
Travel and rentals
Help travelers discover more options as they plan. Customers exploring Yellowstone see RV rentals in both Montana and Wyoming, the way they actually plan trips, not the way states draw borders.
Service directories
Connect customers to professionals who can actually serve them. Someone in Colwall sees options from Malvern and Ledbury; administrative boundaries don't matter when you need a plumber.
Better discovery for your customers
Most location-based sites limit what customers can discover because of rigid site structures. The Nearby Links agent uses real geography to show customers what's actually nearby.
Without Nearby Linking
- ×Customers only see options in the same administrative region, missing relevant choices minutes away
- ×Manual 'nearby' curation requires dedicated staff time and quickly becomes stale
- ×Deeper pages in your site have no connections, so customers never discover them
- ×Broken links accumulate as your inventory changes
- ×Human bias means newer or less obvious options are missed entirely
With the Nearby Links agent
- Customers see what's genuinely nearby, regardless of county, state, or country boundaries
- Connections update automatically as your inventory changes, zero maintenance needed
- Every location page connects to its neighbors, helping customers explore more
- Configurable radius settings: tight for city services, wider for travel destinations
- No human bias; every option within range is considered fairly
Part of a complete customer discovery platform
The Nearby Links agent is one of several sub-agents of the Linking Agent, working alongside Related Links, Top Links, Popular Links, and Boost Links to help customers discover relevant content.
Similar AI's New Pages Agent creates new location pages, and separately, the Nearby Links agent connects related pages based on geographic and topical proximity. And the experimentation dashboard tracks multiple metrics (impressions, rankings, sessions, and more) during controlled A/B tests, validating impact on a subset of pages before strategies are rolled out site-wide. Note that full revenue impact typically takes 3 - 6 months to materialize, and A/B testing is currently human-operated rather than automated.
The result: customers naturally discover more options, explore more pages, and convert more often.
Fine-tune the radius for your use case
The optimal geographic radius varies by site type and scale. Too small and pages are isolated. Too large and links lose local relevance. The Nearby recipe makes it easy to iterate.
3-10 miles
City services
Plumbers, electricians, restaurants and other local service providers. A tight radius keeps links genuinely local: users searching for a plumber want someone who can arrive quickly, not someone in the next county.
20-50 miles
Regional property and rentals
Holiday lets, real estate listings, RV rentals. Buyers and travellers explore by region, not by zip code. A moderate radius connects pages the way people actually browse; coastal properties link to other coastal spots within driving distance.
60-200 miles
National parks and destinations
Campgrounds near national parks, attractions, outdoor activities. Visitors plan multi-stop trips across wide areas. A large radius ensures campgrounds near Yellowstone link to options in both Montana and Wyoming gateway towns.
Frequently asked questions
Does this require engineering resources?
Typically, no. The agent handles the technical implementation, for example, integration can be as simple as one line of code and an engineering green-light meeting, with no dev queue required. We connect to your site via your existing CMS (Shopify, BigCommerce, WooCommerce) or a lightweight API. Most customers see pages ranking within days and revenue within weeks.
How quickly will I see results?
Most customers see initial traffic improvements within 4-8 weeks of launch. The full revenue impact typically materializes over 3-6 months as customers discover more options and convert more often.
What kind of location data do you need?
The agent works with coordinates, place names, addresses, or any text that identifies a location. This capability applies to sites with location-based pages such as rentals, services, or stores. Our geocoding system identifies the location on each page — either via a specific selector from the crawler or using AI — and geocodes it for geographic proximity-based linking.
How do I choose the right radius?
Start with what makes sense for your customers. Local services: typically 3-10 miles (customers generally want someone who can arrive quickly). Travel and rentals: typically 20-50 miles (people generally explore by region). National destinations: typically 60-200 miles (visitors generally plan multi-stop trips). You can review the proposed linking graph before publishing and adjust as needed.
Will this affect my existing site structure?
No. Nearby connections are added alongside your existing navigation and structure. Your taxonomy-based pages remain unchanged. This adds new discovery paths without disrupting what already works.
How do I protect my brand quality?
You control the radius and can review the proposed linking graph before publishing. Every nearby suggestion follows your brand guidelines.
Help customers discover more options
Book a demo and we'll show you how nearby connections can improve customer discovery on your site. Real data, real projections, no commitment.