Better rankings, less effort.
Similar.ai internal linking increased relevance so that we were able to prove that users were able to find what they were looking for more easily, with statistical significance.
Kabeer Badi Singh
SEO Lead, eBay Kleinanzeigen
Some of customers have found that a small number of the pages that deserve to rank ever get crawled by Google. They use internal linking to get search engines to discover these pages: a 'top of funnel' linking approach. Other customers are more focused on boosting the relevant traffic that pages which already rank get. They give more inlinks to pages with greater traffic opportunity: a 'bottom of funnel' approach.
We only link to canonical pages with demand and answering listings. This is what makes InternalLinking.io special—instead of creating and linking to all possible pages, our platform singles out the ones that match real customer demand.
Internal linking is what helps both users and search engines discover and prioritise content buried deep in your site structure. InternalLinking.io identifies where these pages should be linked from, ensuring they’re surfaced naturally across your site - without relying on your top nav or footer.
Instead of relying solely on your navigation, InternalLinking.io connects relevant pages horizontally across blog posts, product pages, guides and any other relevant pages. This way, users are guided to the right content, even if it’s not in the menu/navigation.
Whether it's Google or LLM-based search, crawlers still need to find, read, and understand your pages. InternalLinking.io helps all types of search engines crawl and prioritise your content effectively—especially as they decide what to include in responses or summaries.
Our simple integration typically takes a developer two weeks. After that you can do full A/B experimentation of linking site wide without waiting on your engineering team. You can deploy multiple internal linking blocks. You can easily test and when you find a winning recipe, publish across the whole site with a few clicks.
Yes, firstly we gather much more data than most teams have access to from a number of simple integrations. Secondly, we track upstream metrics like number of Googlebot crawls, active pages, number of ranking keywords, average position, CTR and impressions, as well as traffic and monetisation. Lastly, our product-led A/B experimentation stack means we can quickly show impact even when it's subtle, remove confounding factors and get to answers FAST. Go beyond "It depends" to actionable research findings that let you give more visibility to money pages.
Manual internal linking is time-consuming, hard to scale and often leaves gaps. As your site evolves, content changes, and links go stale. InternalLinking.io looks across your entire site, understands relevance, and updates internal links continuously, so you don’t have to. As your site grows and priorities shift, your internal linking strategy will stay up-to-date—with minimal effort.