Stronger internal linking site-wide
Better rankings, less effort.
Stay up-to-date with your customers' interests without all the headache
Automatically link to category pages that have more demand
Link from more relevant pages to related content to elicit their intent
Point users to new pages you want to drive more traffic to
Structure your site around how buyers categorize your products, not how you do
Similar.ai internal linking increased relevance so that we were able to prove that users were able to find what they were looking for more easily, with statistical significance.
Kabeer Badi Singh
SEO Lead, eBay Kleinanzeigen
FAQs
What site goals can we achieve by improving our internal linking?
Some of customers have found that a small number of the pages that deserve to rank ever get crawled by Google. They use internal linking to get search engines to discover these pages: a 'top of funnel' linking approach. Other customers are more focused on boosting the relevant traffic that pages which already rank get. They give more inlinks to pages with greater traffic opportunity: a 'bottom of funnel' approach.
We have our own internal linking today, but it creates duplicate pages. How do you avoid that?
We only link to canonical pages with demand and answering listings. This is what makes InternalLinking.io special—instead of creating and linking to all possible pages, our platform singles out the ones that match real customer demand.
We’ve created tons of valuable pages, why aren’t users or Google finding them?
Internal linking is what helps both users and search engines discover and prioritise content buried deep in your site structure. InternalLinking.io identifies where these pages should be linked from, ensuring they’re surfaced naturally across your site - without relying on your top nav or footer.
We can’t fit all our key pages in the main menu. How can users still find them?
Instead of relying solely on your navigation, InternalLinking.io connects relevant pages horizontally across blog posts, product pages, guides and any other relevant pages. This way, users are guided to the right content, even if it’s not in the menu/navigation.
Now that LLMs have search engines, we're less interested in optimising for Google. How does InternalLinking.io fit into our new strategy?
Whether it's Google or LLM-based search, crawlers still need to find, read, and understand your pages. InternalLinking.io helps all types of search engines crawl and prioritise your content effectively—especially as they decide what to include in responses or summaries.
I have 10 Jira tickets waiting for weeks on a spike for the engineering team to implement site-wide internal linking blocks. Help!
Our simple integration typically takes a developer two weeks. After that you can do full A/B experimentation of linking site wide without waiting on your engineering team. You can deploy multiple internal linking blocks. You can easily test and when you find a winning recipe, publish across the whole site with a few clicks.
Our data analytics team takes months then says that our internal linking tests are "inconclusive". Do you have a better way?
Yes, firstly we gather much more data than most teams have access to from a number of simple integrations. Secondly, we track upstream metrics like number of Googlebot crawls, active pages, number of ranking keywords, average position, CTR and impressions, as well as traffic and monetisation. Lastly, our product-led A/B experimentation stack means we can quickly show impact even when it's subtle, remove confounding factors and get to answers FAST. Go beyond "It depends" to actionable research findings that let you give more visibility to money pages.
What are some benefits to InternalLinking.io vs manual internal linking?
Manual internal linking is time-consuming, hard to scale and often leaves gaps. As your site evolves, content changes, and links go stale. InternalLinking.io looks across your entire site, understands relevance, and updates internal links continuously, so you don’t have to. As your site grows and priorities shift, your internal linking strategy will stay up-to-date—with minimal effort.