December 12, 2024

Challenges of Launching New Category Pages

Creating new category pages on your website is often the fastest way to drive e-commerce revenue. But launching high-quality pages quickly isn’t always easy. Here are some common challenges teams face when launching category pages:

1. Launching high quantity category pages

If it was possible to launch more category pages more quickly, everyone would be doing that! Launching 200 pages/month is very different from launching 2,000 pages from the get-go. If each of these pages takes three months to rank and generate traffic, staggering the page launches means you lose a lot of value.

2. Long to-do list

Even launching 10 new category pages a day is daunting for many sites. That’s because the pre-launch to-do list is long and complex — you need to do manual keyword research, work out product inventory and go through your existing pages to ensure there isn’t anything too similar. And this is just the tip of the iceberg.

3. Back and forth communication

Many e-commerce sites don’t have in-house resources that can help accomplish that long to-do list for every page launch, so there tends to be a lot of back and forth communication with agencies or other teams, which can be time-consuming.

4. Knowing what pages are missing

Finding a relevant category page that aligns with the right topics for your users, provides good search volume, doesn’t compete with other pages on your site and for which you have enough relevant products is difficult enough without having to do it thousands of times for every category.

Site Topic is one-stop shop where agencies and their clients can both work out how users are commonly searching and what keywords they should be targeting for good search volume. Not only that — you can see which pages a site misses effortlessly!