$2.4M
New annual revenue
Visual Comfort case study
29x
Return on investment
Measured over 12 months
12
Months to results
Visual Comfort case study
Your best products are buried in stale directories
“Top Products” lists are constantly changing, but most sites rely on manual curation. The result: stale directories, missing products, and customers who can't find what they want.
Global navigation can't adapt
Your top products in Austin won't match your top products in Chicago. But static navigation shows everyone the same list, so local best-sellers stay hidden.
Manual curation doesn't scale
Creating “top” lists for every location, brand, or category is a combinatorial nightmare. Editors can't keep up, and the lists get outdated within weeks.
Customers see outdated lists
Your best-sellers change constantly, but your directories show last quarter's winners. Customers miss your newest popular products entirely.
Set the rules. The agent builds the directories.
Tell the Top Links agent how you want to group your products: by location, brand, category, or any combination. The agent creates directories that show the top performers in each group, and keeps them fresh automatically.
Define your segments
Choose how to group products: by city, state, brand, category, or custom attributes. Examples: 'Top lighting in Dallas' or 'Most popular modern furniture'.
Choose what 'top' means
Pick the metric: sales volume, revenue, customer engagement, or traffic. The output is labeled 'Top' or 'Popular' without revealing the underlying numbers.
Set the list size
Decide how many products to show: top 5, top 20, top 100. Create pagination for longer lists (top 100, then next 900).
Publish and forget
The agent publishes directories and updates them automatically as your best-sellers change. No manual maintenance required.
Example directories
City-based directories
Top 5 lighting stores in each city. Perfect for “Dallas lighting showrooms” or “Miami furniture stores.”
Brand + category
Top products for each brand within each category. “Best-selling Visual Comfort chandeliers” or “Most popular Herman Miller office chairs.”
Style + location
Top products matching a style in each region. “Modern furniture in Texas” or “Farmhouse lighting in the Northeast.”
Near-me pages
Build a “/near-me/” directory where each page lists top products for visitors in that area.
Curated directories that update themselves
The Top Links agent creates product lists that feel hand-picked but maintain themselves automatically. Customers get relevant recommendations without your team doing the work.
- ✓Surface local best-sellers without changing your main navigation
- ✓Give customers fast paths to the products people in their area actually buy
- ✓Build directories that match how customers search: by location, style, and brand
- ✓Keep lists current as your sales patterns change
CASE STUDY
How Visual Comfort drove $2.4M in new revenue
Visual Comfort, a luxury lighting retailer with over 60 premium brands, used Similar AI agents to automatically create 10,000+ new category pages, including location-based and brand-specific directories.
The result: $2.4 million in new annual revenue from organic search, a 29x return on their investment with Similar AI.
$2.4M
New annual revenue
29x
ROI
10K+
Pages created
12
Months to results
Part of the Linking Agent family
The Top Links agent is one of several linking agents that help customers discover products on your site. Combine with other agents for maximum impact.
Frequently asked questions
What ROI can I expect from this?
Our customers typically see significant traffic and revenue increases. Visual Comfort generated $2.4 million in new annual revenue (a 29x return on their investment). Your results depend on your catalog size and current organic performance, but we can model expected outcomes during a demo using your actual data.
Does this require engineering resources?
Minimal. For most e-commerce platforms (Shopify, BigCommerce, WooCommerce), implementation takes days, not months. The agent handles the technical complexity; your team just needs to approve the changes before they go live.
How quickly will I see results?
Most customers see measurable traffic increases within 4-8 weeks. Revenue impact follows shortly after as those new visitors convert. The exact timeline depends on how quickly search engines re-discover your updated pages.
How is this different from static category pages?
Static category pages show the same products regardless of location or context. The Top Links agent automatically shows the most relevant products for each segment (top lighting in Dallas is different from top lighting in Miami). And directories update themselves as your best-sellers change.
Can I control which products appear in directories?
Yes. You choose what 'top' means: sales volume, revenue, customer engagement, or any custom metric. You can also exclude specific products or categories from directories entirely, or override the automated selections with your own picks.
How granular can the directories get?
As granular as you need. You can create directories by city, state, brand, category, style, material, price range, or any combination. The agent handles thousands of segments automatically ('Top modern lighting in Dallas' and 'Top farmhouse lighting in Austin' can both exist without manual work).
Will this affect my site's performance?
No. Directories are pre-generated and cached, so there's no additional server load when pages render. Your site stays fast.
See how it works with your products
Book a demo and we'll show you how the Top Links agent can help customers find your best products. We'll use your actual catalog. No commitment required.