Proven results from controlled A/B tests
We tested link boosting across e-commerce sites with rigorous A/B methodology. Here's what happened.
Link boosting works with your existing agents
The Boost Links agent enhances your existing Popular Links or Related Links agents. It doesn't create its own link block; it adjusts how links are distributed within your existing blocks.
Start with a linking agent
You need an existing Related Links or Popular Links agent running on your site. The Boost Links agent modifies these; it can't work alone.
Enable link boosting
Turn on link boosting in your linking agent settings. Select money pages based on GSC ranking (positions 4-15 is the sweet spot).
Links are doubled
Your money pages receive 2x the in-links they would normally get. The extra links appear naturally across your existing link blocks.
When to use link boosting
Link boosting is powerful but should be used selectively. It's designed for a small set of high-value category pages, not every page on your site.
Use link boosting when...
- Your money pages rank positions 4-15 (close to page 1 or just off it)
- Pages drive disproportionate revenue or conversions
- GSC shows good impressions but low CTR (need more authority)
- You want to push a small set of money pages (3-5% max)
- Key pages have been stuck at the same ranking for months
Don't use link boosting when...
- You want to boost every category page (defeats the purpose)
- Pages are ranking positions 1-3 (they're already winning)
- Pages are ranking 50+ (need content improvement first)
- You don't have an existing Related Links or Popular Links agent
- More than 5% of pages would be boosted (looks spammy)
Keep it selective
Link boosting doubles links to your money pages. If applied too broadly, this can look unnatural to search engines. We recommend boosting no more than 3-5% of your indexed pages at any time.
How to enable link boosting on an existing agent
If you already have a Related Links or Popular Links agent running, enabling link boosting takes just a few clicks.
Open your existing linking agent
Go to your linking agents in the Similar AI dashboard and select the Related Links or Popular Links agent you want to enhance.
Navigate to the Boost Links section
In the agent settings, find the "Boost Links" toggle. This section only appears for Related Links and Popular Links agents.
Enable link boosting
Toggle Boost Links on. You'll see options to configure which money pages should receive boosted links.
Select money pages to boost
Choose money pages based on GSC position (we recommend 4-15), revenue per session, or conversion rate. You can also manually select specific pages.
Preview and publish
Review how the boosted links will be distributed. When satisfied, publish and the agent will start adding the additional links to your money pages.
Link boosting results from A/B tests
These link boosting results come from controlled A/B tests on 2 sites across 3 markets, covering 64,400 total pages. Both money page boosting and position-based boosting were tested.
+47%
Organic traffic
Money page link boosting
+237%
Googlebot crawls
Money page link boosting
8-23%
Traffic increase
Position 4-15 link boosting
+43%
More pages crawled
Position 4-15 link boosting
Why money page link boosting outperforms position-based boosting
Link boosting to pages ranking 4-15 delivered 8-23% traffic gains. Link boosting to money pages with the highest revenue per session delivered 47% - roughly double the impact. Money pages already have strong quality signals from converting visitors into revenue. When you amplify them with more internal links, Google rewards them with better rankings.
Part of the Linking Agent family
Boost Links works with your existing linking agents. Learn more about the agents you can enhance.
Frequently asked questions
What are money pages and why do they matter for link boosting?
Money pages are the category and product pages on your site that generate disproportionate revenue. A typical e-commerce site has thousands of pages, but a small percentage drive most of the organic revenue. Link boosting focuses internal link equity on these money pages to push them higher in search results, directly increasing revenue.
Can I use the Boost Links agent without an existing linking agent?
No. The Boost Links agent enhances an existing Related Links or Popular Links agent. It adjusts how links are distributed within your existing link blocks. If you don't have a linking agent running, start by setting up the Related Links or Popular Links agent first.
How do I identify which money pages to boost?
We recommend boosting money pages that rank positions 4-15 in GSC. These pages are close enough to page 1 (or just off it) that additional internal links can push them higher. You can also filter by revenue per session, impressions (high impressions, low clicks), or conversion rate. Avoid boosting pages ranking 1-3 (they're already winning) or 50+ (they need content work first).
What percentage of pages should I boost?
We recommend boosting no more than 3-5% of your indexed pages. Link boosting doubles links to specific money pages, which can look unnatural if overdone. Keep it selective and focus on your highest-revenue opportunities.
How quickly will I see results from link boosting?
Internal link changes typically take 2-8 weeks to impact rankings, depending on how frequently Google crawls your site. Boosted money pages often see increased Googlebot crawl activity within days, but ranking changes take longer to materialize.
Can I use link boosting with both Related Links and Popular Links agents?
Yes. If you're running both a Related Links and a Popular Links agent on your site, you can enable link boosting on one or both. Just be careful not to over-boost; if the same money pages are boosted by multiple agents, they might receive too many links.
What's the difference between Boost Links and the Top Links agent?
The Top Links agent shows the same top pages on every page in a section. The Boost Links agent doesn't show the same links everywhere; it works within your existing Related Links or Popular Links blocks to double the appearance rate of specific money pages. The links still vary by source page, but boosted pages appear more often.
Will link boosting make my site look spammy?
Not if used correctly. It's very common for a search engine to find the same links on every page - that's what the top nav is. In a way, link boosting is promoting some additional money pages to what a search engine bot or an LLM bot would normally see in the top nav. This is very organic and something that's very common. But if you overuse it - boosting more than 5% of your pages - it will start to look strange. Keep it selective and the distribution stays natural.
Ready to start link boosting your money pages?
Book a demo and we'll identify the money pages on your site - the pages driving the most revenue that could climb higher. We'll use your GSC data to find pages ranking 4-15 that are ready for link boosting.