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For Technical Teams & Agencies

Technical SEO guides for e-commerce

In-depth guides covering the technical challenges of e-commerce SEO at scale. Written for SEO practitioners, developers, and agencies working with large product catalogs.

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All guides

Each guide covers a specific technical challenge in e-commerce SEO, with practical recommendations you can implement.

What these guides cover

Technical deep-dives into the challenges that matter most for e-commerce SEO at scale.

URL structure & crawling

How to structure URLs for faceted navigation, handle parameter combinations, and preserve crawl budget across large catalogs.

Data & measurement

Overcome Google Search Console API limits, close sampling gaps, and get accurate data for sites with millions of pages.

Content architecture

Avoid duplicate content, distinguish similar pages from genuinely missing ones, and scale category pages without quality loss.

ROI & attribution

Calculate the true ROI of SEO investment, attribute revenue to organic pages, and make the business case for technical work.

Integration patterns

Connect SEO tools to your tech stack using APIs, MCP integrations, and BigQuery exports for automated workflows.

E-commerce specifics

Guidance tailored to product catalogs, category pages, filters, and the unique challenges of retail SEO.

More resources

Tools and case studies to complement these technical guides.

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