We Help SEO Managers, Content Managers and Performance Managers Grow Organic Revenue by 50% In 3 Months

Similar.ai gets your most revenue-generating categories live in seconds without keyword research, content writing or re-labelling your products.

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Are you spending weeks and weeks on keyword research, content writing or product labelling? Watch this:

Grow Organic Revenue by 50% in 3 months

Get Category Pages Live In 60 Seconds

Catch Your Profitable SEO Traffic Today

Stop Wasting Time On Keyword Research

Head of Performance Marketing at a Top 10 Global Footwear Brand


"Before we started working with Similar.ai it took us weeks and a lot of manual effort to get new category pages live."


"When we started working with Similar.ai, they were able to find unbranded category pages recommendations which maximised user traffic and minimised competition from other brands. They made it easy to generate the content we needed. The direct integration with Salesforce Commerce Cloud is incredibly important to us."

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Create your revenue-driving category pages using your best SEO keywords

Always Showing Relevant Products Increases Google’s Trust in Your Pages

We show the content you need to rank for main keywords and longer tail variations

publish new category pages instantly with our eCommerce CMS integrations

Boost Your Credibility With Trends Intelligence

The Team

Robin Allenson
BSc. Artificial Intelligence & Computer Science, Edinburgh University Co-founder of Similar.ai

Robin founded, built and sold InnerBalloons which used AI to help local businesses be found more easily. InnerBalloons was acquired for millions of euro’s.

Robin started thinking about the shift in retail: it used to be customers searched for products with the names retailers gave them. Now, retailers needing to market their products to the categories customers called them. Robin realised how useful recent developments in AI could be for this. He decided to team up with a brilliant AI engineer he’d worked with at InnerBalloons -- and Similar.ai was born.

Terry Peng
BSc. Electrical Engineering, Chengdu University of IT Co-founder of Similar.ai

Terry built multi-lingual deep learning across 15 markets for InnerBalloons, an AI company dedicated to improving SEO for local businesses. He has unparalleled expertise in finding the huge quantities of retail data with which to train AI models and in using AI to build new forms of search engines.

Terry realised that these could be used to understand a retailer’s catalogue of products and match these thousands or millions of products to all of the categories retail customers type into Google. At Similar.ai, he worked with Robin to build a search engine to find the categories that will unlock explosive revenue growth for a retailer.

Questions and Concerns

  • Why buy from you? What makes you so special?

    Nobody else tells you which categories you need to add to grow organic revenues, how to optimise your current categories or how to remove current categories to increase organic revnue. We also assist you in create the content which will help you category pages rank and engage, and publish & maintain them with our direct integrations with eCommerce CMSs. Lots of eCommerce SEO managers find us from our free keyword tools only to get

  • Who is Similar.ai, anyway?

    Oh, hi! We are a handful of AI experts based in Leiden, The Netherlands. Terry and I founded Similar.ai in 2016, and we have been working relentlessly with our team to bring the best solutions AI can provide to SEO managers, digitial performance managers and content managers who want to break through the noise. Our platform understands products and product categories and matches them together.

  • What happens if I wait?

    New trends, seasonality and the ways that other retailers market their products means that opportunities to rank for the best categories only last a heartbeat. You need to get your category pages live before your competition steal your lunch. You'll miss out on dramatically increasing your organic revenue. Our question is: what are you waiting for?!

  • What results will I actually get from this?

    With Similar.ai, you can grow your organic revenue by more than 50%. You’ll also stop doing eCommerce SEO keyword research, which, depending on your current workflow, could save you weeks - or months - of endless (and boring) digging. A lot of the eCommerce performance managers we talk to say that keyword research and product re-labelling are the worst parts of their jobs, but the work that delivers the biggest benefit. We connect your products to the categories Google users search for, with both the main keywords and secondary keywords or long-tail variations, and recommend the category pages which will drive new organic conversions. Our recommendations combine categories you can rank for with the biggest demand.

  • What exactly am I signing up for? What are the features and benefits?

    With Similar.ai, you are getting an all-in-one SEO category page building tool. That means that we tell you which new categories to add that will connect your products with new audiences, how to optimise your unlimited access to your best category pages (high in demand, low in competition); automatic product selection from your catalogue; SEO-friendly text suggestions with insights from category pages which already rank; unlimited page exports; and unlimited access to Trends.

    Our tool saves you (so much) time. But it also allows you to catch the profitable mid-tail and long-tail SEO traffic you weren’t focusing on before -- doubling your organic conversions.

    If you’re still on the fence, don’t worry. We get it. That’s why we’ve offer a 60 day No Quibble Money Back guarantee. Try us out.

  • How much does it cost?

    We charge €1,000 per market per month. We aim to deliver an ROI of 10x. We can get you a quote very quickly. Get a price.

  • Are there any long term contracts?

    We start with a one year plan and after that you can cancel with one month’s notice monthly. We also give you a No Quibble 60-Day Money Back Guarantee.

  • What’s included in the onboarding call?

    We will give you an overview of how the platform works; the SEO categories your users have been looking for, and how this will drive your organic product sales.

    We’ll show you:

    1. How to easily tweak the category page content generated by our platform,
    2. How we match to your products (without you needing to relabel them all)
    3. How you can publish category pages in seconds (leapfrogging 🐸 ahead of your organic competition).

    By the end of the call, you’ll be able to find and publish the categories pages which can grow your organic revenues by 50% in 3 months.

  • How do I present this to my team?

    We have a presentation you can use to give your team a run-down of the benefits of our platform. Сlick here to get access.

  • What do you integrate with?

    At the moment, Similar.ai offers a direct integration to publish your retail category pages on Shopify, Shopify Plus, Magento and Salesforce Commerce Cloud. We are working on more integrations. We can also create a custom integration, just for you 💜 But we can give you recommendations of what eCommerce categories give you an organic revenue growth formula, no matter whether you’re running SAP Hybris, episerver, SFCC, Shopify or any other eCommerce CMS.

  • Can't I get this data from Google Keyword Planner?

    Partly. Google Keyword Planner will give you some information about how many people search for which keywords, and it will let you know what high volume keywords there are, but they won’t let you know which terms you can rank for, which have the highest competition and which are relevant to your eCommerce product catalogue. As you’d expect, many times retailers market their products in the same ways, without understanding their SEO keywords, because they often rely on similar data, so they end up targeting categories which everyone else is already using. If you do this, your rank will be so low that you won’t get any traffic.

    In order to even find the exact data which is relevant to you and your catalogue, you would need to spend hours (or days, or weeks) refining your search and comparing each search term separately. Similar.ai automates this process for you.

    We give you direct information which is tailored to your online store. These are actionable insights: simple, to the point and results-driven. (The cherry on top? Constant updates)

  • Can't I get this data from SEMrush, Ahrefs or Moz?

    Many eCommerce SEO managers go to SEMrush, Ahrefs or Moz to find keywords. SEMrush have all the best data about eCommerce category demand and competition on the planet. They have chosen us as their eCommerce SEO technical partner, so that together we can deliver what eCommerce stores need to boost their SEO with AI.

    SEMrush has every category under the sun, but that can be a confusing glut of data. We filter those to show only the categories which are relevant to your products: everything you need and only exactly what you need. We tell you exactly which categories are going to drive revenue for your products and we give you everything you need to category pages live in seconds.

  • What work do I have to do to keep keyword research up-to-date?

    You don't need to do anything: both our category optimisation recommendations and any category pages you publish are constantly updating with the latest search trends and your current product inventory. You don’t need to do eCommerce category page keyword research (some people have called our product ‘keyword research without the keyword research’ 🤔 because our AI platform handles the heavy lifting to find keywords, search intent and understand your eCommerce product catalogue). You don’t need to find high search volume keywords or low competition keywords. There is no need to relabel your products or do any product relabelling at all, because our semantic search engine understands intuitively, just like you would, which products match up to a Google category.

  • Should I publish new categories to the main site navigation structure or to a ‘fat footer’?

    Some customers choose to publish new category pages to a 'fat footer' or a 'frequent searches' page, but we also integrate directly with the main site navigation structure. Google likes what users like and if the category pages add value and could fit into the existing site structure, it will make most sense to put them there. For mid- and long-tail searches it may make sense to integrate with the site’s filters or add to more internal links from existing parent category pages.

    However, you may have some existing business processes to decide which new categories can be published on your site, and publishing to a frequent searches page will give search engine users lots of useful new ‘front doors’ to your products and enable you to quickly and nimbly take advantage of the high demand and low competition categories Similar.ai unlocks for you.

  • Do you give any guarantees?

    Yes. We give a 60 day No Quibble Money Back guarantee. We’ll certainly ask questions to understand how our category optimisations could have added more value, but we’ll respect your wishes if you’re not completely convinced.

  • Why should I kill some existing eCommerce categories?

    Google is enormous but it has limited resources. For every site, it tries to estimate whether or not it’s worth investing those resources to crawl and index that site’s pages. Every category page that you make available to search engines helps you or hinders you. Great eCommerce category pages offer unique and useful content that users love to big audiences. Google will see pages that users don’t love, because they’ll a lower clickthrough rate (CTR) or users will come back to Google quickly after visiting the page. When that happens search engines optimise by making them available to less users, by downranking them. Similarly, Google will see pages that users love and that have a high CTR and make them available to more users. In the same way thin or duplicate content makes it hard for Google to convince itself that it’s worth investing more effort ina site. If all the pages you show to search engines have unique content and match up to real demand in the local market, search engines will reward you for that. However, we often see sites publishing categories purely based on their own product data, rather than what their customers are interested in. Often this means that many category pages don’t match up to any real demand in the local market. Just removing these low quality pages means that Google will invest more resources into connecting your content with its users.