Scale organic like it’s paid with content gap optimisation.

Deduplicate pages

Concentrate your traffic on the page Google prefers. See exactly which pages target the same search intent so you can optimise the best one.

Create sought after pages you miss

Connect customers to the mid- and long-tail search intents that speak to them. Catch all the ways people search for your products before they know that they’re going to buy from you.

Hide pages without demand

Redirect the pages for which no-one is looking to related pages that do answer real user needs, so that search engines learn to love everything you publish. More juice from the squeeze: don't give yourself more work than you have to! Focusing on pages with demand increases the % of active pages.

Content briefs tell you what content resonates

Stop guessing what to write and find the most important needs your audience has for a page. Speak the same language as your customers and match your categories to their intent. Our platform connects you with the best content partners to write your category pages.

Improve internal linking

Flatten your site architecture and improve link structure by adding relevant related searches to your pages. organises your website's pages around user demands to make your site more crawlable and grow your % active pages.

Generate content that scales

Fresh, accurate, engaging content for 10,000s of category pages? No problem. Generate content your users care about at scale; from informative category blurbs to frequently asked questions. Our platform lets you generate content about the needs users have when they search and your site's answers, not just about your listings. If your brand voice requires extra care, work with one of our partners to create content that feels— and reads — right.

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